I could never see myself working the normal 9-5 in an office. I crave the 24-hour grind of an entrepreneur and the ability to determine your future outcome by the amount of work you put in when no one is watching.


I caught the entrepreneurial bug at the age of 16 when I started my first business venture. Ever since then its been a nonstop journey of trials & tribulations, successes, and continual learning. 

I received my University degree in BCOM (management major, marketing minor) while running two successful startups. The first being Northern Alberta Basketball, which later rebranded into Grizzlies Basketball and was the top program in the city of Edmonton for multiple years. Secondly, I started Nimbus Creative with 3 close friends and we grew that into an agency that focused solely on startups. 

Over the last 3 years I've been living in Los Angeles building In The Lab ( A global basketball brand that is poised to be this generation's Adidas. With a global footprint that is massive in countries like China, Europe & India and a following from around the world, we've been able to build a dominant brand in the basketball industry. In The Lab is based on the concept of 10,000 hours. We say that it takes 10,000 hours of dedicated, focused, and committed practice to master your craft. Every day we're all In The Lab working together to achieve our own personal feats of mastery and greatness. 

There is nothing I would change about my journey thus far. Everything has played its part in molding me into the individual I am today. Over the last 14 years I've either had a startup or consulted with brands/businesses in a variety of industries including clothing, sports, healthcare, food & beverage, insurance, construction, finance, dropshipping, automotive, esports, entertainment, and more. I've used the foundations that I've built over the years to work with and create many successful brands.


What's exciting is I'm only getting warmed up, the journey has just begun. I'm truly looking forward to working with more brands, influencers, and businesses to help them understand how to grow and navigate the digital age. The world is moving towards a fully online experience and its important to embrace change and move with the times. 

If you're reading this then I'm looking forward to building and connecting with you in the near future. 


The last few years have really allowed me to understand what it takes to build and grow a brand in the digital age. Whether it's working towards building In The Lab into the next Adidas or working as a consultant for global & local brands, the experiences I've had along my journey have given me a vast amount of knowledge across multiple industries. I'm proud to have worked with many professional athletes, top global influencers, and in general businesses of all sizes.

I take pride in the amount of knowledge I consume on a daily basis, I'm continually looking to soak up new concepts and ideas. The key for me has been dabbling in multiple industries which has given me a much broader knowledge on how to help businesses grow. 

A big part of building and growing is moving with the times. As technology keeps evolving, I'm poised to stay at the forefront and continually adapt.